In the digital age, retailers must work harder than ever to attract footfall into physical stores.
At the same time, the cost of commercial property is rising, making it essential that all available space within the unit is being put to the best use.
Mezzanine floors can solve such challenges for retailers and with one simple solution. That is, turning what is currently redundant space in a retail store into valuable usable space by adding a mezzanine.
Not only can a mezzanine floor help retailers best meet the needs of their customers, but the additional space can also be used to create vibrant and engaging display areas to ensure sales goals are met.
The Mezzanine Company specialise in retail mezzanines, having worked with retailers from across the UK.
Our experts are here to share how a mezzanine can be used to both enhance the customer experience and maximise display space to inspire your next project with us.
Create More Usable Space Within Your Store Without Expanding Your Building
We’ll start by honing in on something we just touched upon. That is, the purpose of a mezzanine floor is to add more usable space within your building, without actually expanding the footprint of the building itself. Even better, this ‘space’ is actually created from what is currently redundant space within the upper portion of your store.
As you can imagine, this design concept can benefit any industry. But for retail stores, a mezzanine floor can instantly solve challenges or bottlenecks within the customer journey.
At The Mezzanine Company, we can incorporate any usage potential into a mezzanine floor space.
Some ideas may include:
- Additional display or retail areas
- Space for premium or feature products
- Room for customer lounges, consultation areas or demonstrations
Traditionally, gaining more space for such purposes meant having to relocate or extend the building. However, a mezzanine floor delivers a more practical, not to mention cost-effective, solution for retailers.
You may also like: Tailoring Mezzanine Floors Solutions For Offices, Retail And Warehouses
Improve Product Visibility And Merchandising
When the aim is to enhance the customer experience, aspects to consider include the presentation of products as well as the overall flow throughout the store.
Simply put, if displays fail to engage customers or the layout feels disjointed, shoppers are more likely to leave empty handed.
The beauty of mezzanine levels is that they provide a unique opportunity to rethink how products are presented. For instance, they can be used to house curated or high-margin collections, create themed zones or brand showcases. They can also offer elevated viewing angles that draw attention to key products.
Paired with our exceptional build finishes made possible by The Mezzanine Company team, your customers will be naturally drawn to these multi-level spaces. Additionally, a mezzanine can encourage exploration and longer dwell times, especially when they feature aspects such as interactive displays, comfortable seating and even coffee stations.
Creating Quiet Sales Areas Or VIP Zones
Some retail environments cater towards prestige markets or investment purchases. This includes the likes of car or kitchen showrooms.
When there are important decisions to be made, or when, as a retailer, you want to give your customers a space away from the bustle of the main sales areas, then a mezzanine floor can create just the right ambience.
A mezzanine floor can be used to create quiet consultation or fitting areas above a busy retail floor. Additionally, they are ideal for demonstrating products or closing sales away from main foot traffic.
Crucially, while mezzanine floors create distinct zones, they intuitively work to keep your wider retail building feeling open and connected.
Flexible And Future-Proof Solution
If you are reading this post and you own a retail building or even work in retail, then you’ve likely seen many changes to your industry over the years. One notable example is the introduction of online shopping, which, when you zoom out over the entire history of retail, is still a relatively new concept.
The truth is that the retail industry will continue to evolve in the coming years, meaning retail spaces need to remain adaptable to future changes.
Mezzanine floors certainly tick the box in this regard, as they can be reconfigured as business needs change, including due to expansion. This flexibility makes mezzanines a long-term investment that evolves with your business.
Enquire About Mezzanine Floors For The Retail Industry
Do you own a retail space in the UK? If you can relate to any of the above challenges, then a mezzanine floor could help your store to enhance the customer experience and ultimately achieve its sales goals.
At The Mezzanine Company, we’ve worked with independent retailers through to large chains. Our experts are ready and waiting to help your store reach its potential by adding a mezzanine floor.
Head over to our retail mezzanine page to view our solutions in full.
Or, for more information, please get in touch or give us a call on 0115 647 7140.
